I’m a Creative Strategist who starts with research and ends with systems. I find the pattern in audience behavior, translate it into brand architecture, and build scalable content and communication infrastructures that drive measurable growth.
With a Psychology degree from Cornell and a Master’s in Digital Social Media from USC, I bring a behavioral lens to 10+ years of creative work, and move fluidly from customer insight to brand positioning to campaign execution across the fitness and music industries.
My process is grounded in audience insight. I use research to define tone, direction, and content so decisions reflect how people think and behave.
I dig into data and audience behavior to surface the insights that shape smarter, defensible creative decisions.
I build strategies as interconnected systems designed to scale. Every component reinforces the brand, compounds over time, and produces measurable results.
I work fluidly across creative and business teams, shaping strategy that connects audience insight to organizational goals.
"Diego has a rare ability to understand what stakeholders need to see in order to make decisions. He thinks about how creative work moves people to action, not just how it looks."
Senior Designer - Under Armour
"Diego took our debut EP from zero audience to 1.7 million Spotify streams with no paid budget. What made it work wasn't just the creative. It was the strategy behind it. He understood our audience, built a campaign around that insight, and the results spoke for themselves."
Founder - Stillwater Sound
"Diego builds systems, not just deliverables. Every project he touches has a strategic architecture behind it that makes the creative work perform at a higher level."
Lead Designer - Feats Inc.
"Diego approaches creative work as a strategic tool. He consistently thought about how his work would land with the people who mattered most and shaped it accordingly. That kind of audience awareness in a creative role is rare."
Designer - Under Armour
"Diego brings a level of strategic clarity to creative work that is genuinely rare. He understands audiences intuitively and builds systems around that understanding."
Producer - CNN International
"Diego has a rare ability to understand what stakeholders need to see in order to make decisions. He thinks about how creative work moves people to action, not just how it looks."
Senior Designer - Under Armour
"Diego took our debut EP from zero audience to 1.7 million Spotify streams with no paid budget. What made it work wasn't just the creative. It was the strategy behind it. He understood our audience, built a campaign around that insight, and the results spoke for themselves."
Founder - Stillwater Sound
"Diego builds systems, not just deliverables. Every project he touches has a strategic architecture behind it that makes the creative work perform at a higher level."
Lead Designer - Feats Inc.
"Diego approaches creative work as a strategic tool. He consistently thought about how his work would land with the people who mattered most and shaped it accordingly. That kind of audience awareness in a creative role is rare."
Designer - Under Armour
"Diego brings a level of strategic clarity to creative work that is genuinely rare. He understands audiences intuitively and builds systems around that understanding."
Producer - CNN International
"Diego has a rare ability to understand what stakeholders need to see in order to make decisions. He thinks about how creative work moves people to action, not just how it looks."
Senior Designer - Under Armour
"Diego took our debut EP from zero audience to 1.7 million Spotify streams with no paid budget. What made it work wasn't just the creative. It was the strategy behind it. He understood our audience, built a campaign around that insight, and the results spoke for themselves."
Founder - Stillwater Sound
"Diego builds systems, not just deliverables. Every project he touches has a strategic architecture behind it that makes the creative work perform at a higher level."
Lead Designer - Feats Inc.
"Diego approaches creative work as a strategic tool. He consistently thought about how his work would land with the people who mattered most and shaped it accordingly. That kind of audience awareness in a creative role is rare."
Designer - Under Armour
"Diego brings a level of strategic clarity to creative work that is genuinely rare. He understands audiences intuitively and builds systems around that understanding."
Producer - CNN International
