About Me

Who I Am and What I Do


Diego

CREATIVE STRATEGY

BRAND POSITIONING

AUDIENCE INSIGHTS

CONTENT SYSTEMS

I’m a Creative Strategist with 10+ years of experience building brands across the fitness and music industries. I translate customer insight into clear positioning, compelling narratives, and scalable content systems—aligning product, creative, and marketing to drive measurable growth.

With a Master’s in Digital Social Media from USC, a Psychology degree from Cornell, and a professional background in visual design, I bring a hybrid lens of audience understanding and creative execution to build cohesive, high-performing brand systems.

Testimonials

What they're saying about me

"Diego will make a great addition to any organization that is looking for a hard-working individual who doesn’t shy away from any challenge."

Fiona Macaulay

Senior Designer - Under Armour

"Diego is willing to go above and beyond for his client, which complements his strong work ethic and warm demeanor."

Caroline Sommers

Producer - CNN International

"He’s the kind of team member that gets along with everyone."

Danielle Nekimken

Lead Designer - Feats Inc.

"Diego is always willing to take on a challenge and, during his tenure at Under Armour, consistently delivered quality results in short order. "

Damar Fairbanks

Designer - Under Armour

"I was consistently impressed with Diego's strong work ethic and eagerness to expand his knowledge and skillset"

Matt Tomlinson

Software Engineer - IBM