AGV Sport
Brand / Product / Icon / Print
About
One of my first design internships was at AGV Sport: a biking apparel company that sells a variety of gear for bikers.
Objective
My primary project at AGV Sport was to design the new line of "hang tags" that would be attached to AGV Sport's new line of motorcycle apparel products in 2014. It was expected that the new line of hang tags would set AGV Sport’s brand apart from the myriad of other sports apparel brands, while highlighting unique capabilities and features of each piece of gear.
User Research
To begin, I visited several biking apparel shops and interviewed the customers who were shopping for biking apparel. From these interviews, I created a user empathy map. Based on this map, my hang tags should be aimed to customers who typically feel overwhelmed by the large number of different brands and types of bike apparel. Further, it should be made clear to these customers that AGV Sport’s biking apparel are long-lasting.
Design Process
The initial steps in designing these tags revolved centered on development of a uniform, distinct, and visually unique branding image. The tag would need to be adaptable to a myriad of different products - bike helmets, gloves, suits, boots, jeans - while still displaying a consistent brand image. In total, this tag design would accompany a total of 75 different riding apparel products. To accomplish this, I first created low fidelity mock ups in an effort to develop a layout that could accomplish the goals set forth by AGV Sport.
Final Mock Ups
My solution to this design challenge was a tag that utilizes iconography and brief descriptions, that were customized to each individual product. The tags are a bold orange color, intended to catch the eye of the customer as well as define a unique and recognizable brand. More than 20 different icons and descriptions were used to apply the new design format to individual product specifications.
Reflection
In designing the hang tags for AGV Sport, I learned the value of versatility in design solutions. While there were many approaches to this problem, the flexibility of the icon system allowed for a simple solution that created an easily recognized, consistent brand image.
