About Me

Who I Am and What I Do


Diego

CREATIVE STRATEGY

BRAND POSITIONING

AUDIENCE INSIGHTS

CONTENT SYSTEMS

Hello! I’m a Creative Strategist with 10+ years of experience across the fitness and music industries, building brand and content systems that scale.

With a Master’s in Digital Social Media from USC, a Psychology degree from Cornell, and a professional background in visual design, I bridge audience insight, positioning, and creative direction to develop targeted, visually consistent brand ecosystems. My work focuses on creating moments that resonate personally and multiply digitally across channels.


Testimonials

What they're saying about me

"Diego will make a great addition to any organization that is looking for a hard-working individual who doesn’t shy away from any challenge."

Fiona Macaulay

Senior Designer - Under Armour

"Diego is willing to go above and beyond for his client, which complements his strong work ethic and warm demeanor."

Caroline Sommers

Producer - CNN International

"He’s the kind of team member that gets along with everyone."

Danielle Nekimken

Lead Designer - Feats Inc.

"Diego is always willing to take on a challenge and, during his tenure at Under Armour, consistently delivered quality results in short order. "

Damar Fairbanks

Designer - Under Armour

"I was consistently impressed with Diego's strong work ethic and eagerness to expand his knowledge and skillset"

Matt Tomlinson

Software Engineer - IBM